are you out of touch?
In Mina Le's latest video, she quotes Adam Aleksic about quitting or severely reducing social media and phone use: " For one, it's the equivalent of sticking your head in the sand and pretending like the algorithm doesn't exist. Whether you like it or not, our culture is still being shaped by these platforms, and they won't go away by themselves. All of our music and fashion aesthetics are either defined by or against the algorithm, which means that even the "countercultural" tastes of the No Phone People are necessarily influenced by it. Engaging with algorithmic media - in a limited, deliberate manner - is thus important to understanding your experience in society as a whole. Not engaging, meanwhile, makes you vulnerable to being blindsided by sudden social or political shifts. Each Reddit argument and YouTube comment war is an epistemic basis for understanding the current state of cultural discourse. If you ignore those, you lose touch with reality as most people experience it. " I can see why he'd think that, and maybe to a small part I can understand. We feel out of control about our screen behavior at times, and we expect drastic changes from drastic measures, when a bit more nuance could be more helpful. But in my view, the importance of social media in staying culturally in touch is completely overstated. People still go outside! People go to work, to university, to school, to their clubs and other responsibilities or hobby spaces. They talk to their friends, family, superiors and acquaintances and they see what people vote for locally. They see the banners, flags, posters and stickers in their area. They witness what the strangers on the sidewalk, in cafes, restaurants, public transport and other spaces talk about. The quote, on the other hand, acts as if people's only connection to others or the outside world in general is through their phone, which is nuts. No one is blinded by a cultural shift for not having social media unless they also do not interact with anyone outside of their home. Not everyone in your real life is part of "your bubble". Plenty of us have family members, peers or coworkers with wildly different views that we still interact with. Yes, these are mass platforms where tons of content gets created, and music snippets, memes and viral moments have shaped our time and memories of specific years, don't get me wrong - but this ignores that a lot of the accounts are simply lurkers who do not contribute at all. Many have a very weak output that has no impact at all (or no lasting one), or they create on a private, locked down profile for people they approved. For every area, country, and even globally, there are a few hundred creators who truly shape culture, but they do so in a way that either transcends the online, or stays only making a local impact no one else outside is missing out on. The view also doesn't take into account how sturdy algorithmic bubbles now seem to be. What some see as a huge trend online is actually something small in the grand scheme of things, and it's something their friend hasn't even seen, despite otherwise living in the same area and having tastes. You can be on social media and still "miss out" on whatever Adam means; you can also be off of social media and your friends will send you (or screen record for you) funny posts and short-form videos from Tumblr, Tiktok, X and more anyway. News outlets and publications like 404media pick up internet drama and memes as well, and commentary/video essay YouTubers like Hannah Alonzo, Kiki Chanel, Brooke Sharks, Becauseimmissy and more show and break down viral videos and creators and give more insight what's going on socially and culturally in 40-90 minute long videos. This is far more valuable to me (and the attention span, I guess!) than just seeing the original video on a feed. It contextualizes a lot of videos under a shared topic, identifies a pattern, and tends to be published a few weeks later, only giving time to things that truly lasted a while or were blowing up. It's an amazing filter, and you do not need to have any accounts or spend hours of time on a feed that makes you sad and harvests your data if you don't want to. You don't even need a phone to consume all that - you can do it on a cheap laptop, if you want to. I disagree with the notion that it is culturally important to be very aware of what goes on in comment sections. They are notoriously filled with inflammatory trash because it is easier to fire off a comment than to write an email or write a long-form blog post about it. People comment on things without opening the link or fully reading the post, and just read the title, rushing to be the first ones to comment and get more engagement. Comment sections also suffer from the usual review bias, where people usually only feel the need to comment if they feel strongly about something (usually negatively). That means the impression you'll get from these will be very skewed towards the loud, often abrasive minority and their upvoters. As things that make you feel strongly get more engagement, feeds get distorted and comments asking for the most extreme consequences or showing the most extreme view get catapulted to the top visually. While the websites and many of the commenters skew towards focusing on US culture and issues, it also skews towards the American lens on things. If you really want to be in touch with culture (especially if you do not live in the US), you cannot base your cultural understanding on these! In a way, this quote reads to me like an addict justifying why they should stay; like a smoker who says they need the breaks to rest and socialize, or the alcoholic who says they need the bar to socialize and the drinks to loosen up, as "social lubricant". Lots of culture and tradition in my country involves alcohol, yet I don't drink, and the disadvantages of that have yet to show. It's important to note that social media is Adam Aleksic's job . He gets his success from his short-form content on TikTok. It will never be in the interest of people in that industry for others to log off or stop consuming. His job necessitates that he posts frequently, stays up to date, consumes the feed and jumps on any trend he can, even if it's just the latest slang word explained through an etymologist's lens. Content creators also have to, at times, overstate their importance and impact to justify it all - the sums of money, the dark patterns, money off of unethical platforms, or spending so much time in front of a screen, some even essentially living a lie for content. It's all supposed to be worth something, to be for the common good, be done for the people, and immortalize... something , I guess. In my view, not everyone needs to experience everything firsthand or be directly knowledgeable about everything. It's better that way, even. You can always rely on articles, long-form video essays accessible without accounts, and podcasts from different sources, or simple conversations with others to keep you updated on stuff that's not on your radar. If it's important enough it will make your way to you, filtered and curated in a way that makes sense to you and focuses on what is truly important to you. If you want to know more, you are free to research and dive deeper. But it will always be impossible for you to be aware of everything. I do not need to know about the latest looksmaxxing trend that will vanish in a month, but I do care about how influencers consistently normalize overconsumption and how it is done. Others seeing it for me and sparking a conversation about it is how I was still able to write this without having an account on any of the big platforms. I know it can be scary to suddenly feel like you do not understand internet culture or memes anymore, but being less in touch about youth culture is a normal part of getting older, and the speed at which we go through trends and viral content has increased massively. Most things you do not understand right now that make you question whether it was the right choice to leave some socials behind is something you will never hear about again. You'll see what stands the test of time and what doesn't. The full piece is here , if you are interested in the quote's context. Reply via email Published 09 Feb, 2026