Black Friday for You and Me
Yesterday it was Thanksgiving and I had the privilege of spending the holiday with my family. We have a tradition of doing a toast going around the table and sharing at least one thing for which we are grateful. I want to share with you a story that started last year, in January of 2024, when a family friend named Germán reached out to me for help with a website for his business. Germán is in his 50s, he went to school for mechanical engineering in Mexico and about twenty years ago he moved to the United States. Today he owns a restaurant in Las Vegas with his wife and also runs a logistics company for distributing produce. We met the last week of January, he told me that he was looking to build a website for his restaurant and eventually build up his infrastructure so most of his business could be automated. His current workflow required his two sons to run the business along with him. They managed everything manually on expensive proprietary software. There were lots of things that could be optimized, so I agreed to jump on board and we have been collaborating ever since. What I assumed would be a developer type of position instead became more of a peer-mentorship relationship. Germán is curious, intelligent, and hard working. It didn't take long for me to notice that he didn't just want to have software or services running "in the background" while he occupied himself with other tasks. He wanted to have a thorough understanding of all the software he adopted. "I want to learn but I simply don't have the patience," he told me during one of our first meetings. At first I admit I thought this was a bit of a red flag (sorry Germán haha) but it all began to make sense when he showed me his books. He had paid thousands of dollars for a Wordpress website that only listed his services and contact information. The company he had hired offered an expensive SEO package for a monthly fee. My time in open source and the indieweb had blinded me to how abusive the "web development" industry had become. I'm referring to those local agencies that take advantage of unsuspecting clients and charge them for every little thing. I began making Germán's website and we went back and forth on assets, copy, menus, we began putting together a project and everything went smoothly. He was happy that he got to see how I built things. During this time I would journal through my work on his project and e-mail my notes to him. He loved it. Next came a new proposition. While the static site was nice to have an online presence, what he was after was getting into e-commerce. His wife, Sarah, makes artisanal beauty products and custom clothes. Her friends would message her on Facebook to ask what new stuff she was working on and she would send pictures to them from her phone. She would have benefitted from having a website, but after the bad experience they had had with the agency, they weren't too enthused about the prospect of hiring them for another project. I met with both of them again for this new project and we talked for hours, more like coworkers this time around. We eventually came to the conclusion that it would be more rewarding for them to really learn how to put their own shop together. I acted more as a coach or mentor than a developer. We'd sit together and activate accounts, fill out pages, choose themes. I was providing a safe space for them to be curious about technology, make mistakes, learn from them, and immediately get feedback on technical details so they could stay on a safe path. I'm so grateful for that opportunity afforded to me by Germán and his family. I've thought about how that approach would look if applied to the indieweb. It's always so exciting for me to see what the friends I've made here are working on. I know the open web becomes stronger when more independent projects are released, as we have more options to free ourselves from the corporate web that has stifled so much of the creativity and passion that I love and miss from the internet. I want to keep doing this. If you are building something on your own, have been out of the programming world for a while but want to start again, or maybe you are almost done and need a little boost in confidence (or accountability!) to reach the finish line and ship, I'm here to help. Check out my coaching page to find out more. I'm excited about the prospect of a community of builders who care about self-reliance and releasing software that puts people first. Perhaps this Black Friday you could choose to invest in yourself :-)