Pseudo-culture
Our present-day realm of state terror operates through abductions, murders, and content farms. ICE workers raise their cameras as often as they raise their guns, decked out in military gear like a kid trying on mom’s heels, camo stark against the snow, while their bosses confuse retweets for votes, likes for being liked. Don Moynihan dubs this a “ clicktatorship ,” a cursed word if there ever was one, no less for being accurate. André Gorz, writing more than half a century earlier, terms this “pseudo-culture,” a counterfeit culture that does not arise out of ways of living but seeks to impose itself upon it. Mass pseudo-culture, while producing passive and stupefying entertainments, amusements, and pastimes, does not and cannot satisfy the needs arising out of dispersion, solitude, and boredom. This pseudo-culture is less a consequence than a cause of the passivity and the impotence of the individual in a mass society. It is a device invented by monopoly capital to facilitate dictatorship over a mystified, docile, debased humanity, whose impulse of real violence must be redirected into imaginary channels. That is, the tractable audience does not give rise to the clictatorshop so much as the reverse; The Apprentice precedes the presidency. The programming creates a subject whose anger at billionaires who dominate and oppress is redirected towards immigrants who do neither. Fantastical stories are projected onto real bodies as they are dragged out of their homes. The placated, brainrotted viewer is expected to see only the projection, to imagine themselves into the role of kevlar-swaddled goon, even as they flop onto the couch in cheap sweats, furiously tapping buttons, the only muscles getting exercised the ones in their thumbs. Mass culture, a byproduct of commercial propaganda, has as implicit content a mass ethic: playing on, maintaining, and flattering ignorance, it encourages the ignorant to resent those who “know,” persuades them that the latter despises them, and encourages or provokes their contempt. This abject demagogy, one of whose elements—contempt for “intellectuals,” (a term which has become an insult not only in the US) and for culture—can be found in all fascist movements, professes no respect for exceptional individuals except insofar as their superiority can be accounted for by what they are, not by what they do : athletes, beauty queens, princely personages. This is because the superiority of being, physical or hereditary, can be taken as a product of the nature—of the soil, the race, the people, the nation—from which all individuals derive, and can thus reflect to them a natural bond of community with the hero, their own vicarious aristocracy, their original identity, reproclaimed in chauvinism. Into this model is planted the vacuous chatbot, which both further denigrates knowing (why bother knowing anything when it can know things for you) and pumps out nonsense on the regular and at such a scale that both knowledge and the skill of knowing are drowned out. What’s left are the signals of superiority, cast in both skin and hip, recast with fillers and leg-lengthening surgeries, because nature can’t be trusted either (she’s a woman, after all). All in service to chauvinism, a word whose original meaning was an absurd devotion to a fallen leader. The observers who bravely record a different perspective, not only a different camera angle, but a different intention and context, show us that there are other ways of seeing, other ways of being. They dash through the fourth wall, make plain that we are not merely audience but actor, as much able to take up space on stage as the masked extras parading before them. It’s not their cameras that do this work, although those are useful, but their minds, their spirits, their fierce hearts. Their belief that they can see and know what is before them, that they don’t need to be told what is happening but—when they lift their gaze away from their screens—can trust their own eyes. View this post on the web , subscribe to the newsletter , or reply via email .